Increasingly, TV antennas are beginning to attract interest from cost-conscious customers and younger viewers who don’t want to pay for channels they don’t watch. That could be a big selling point for OTA because, according to Nuvyyo CEO Grant Hall, broadcast is what most people are watching anyway. “About 47 of the top 50 shows are available over the air,” Hall said. “There is still a lot of content that people rely on.”